Manager - BTL with Leading Electrical Consumer Durable Company for Mumbai

A Leading Conglomerate in Electrical Industry
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  • Location:        Mumbai Share Job:
  • Education:     Marketing Communication
  • Experience:   4-8 years
  • Salary:           Rs. 4 - 8 lakhs
  • Industry:       Electricals / Switchgears
  • Posted:          9 years ago Apply Now
About Company

The company is established in year 1965 and is a leading conglomerate in the electrical industry.  They are a global manufacturer of wires and cables, and is headquartered in Mumbai, with 23 offices across India. They operates four world-class manufacturing facilities with distributor & retailer network spread across 73 countries. Their annual turnover is approx. 3000 crs and one of their group company is listed on Bombay Stock Exchange (BSE). Their major four business lines are:

  • Wires and Cables
  • Winding Wires
  • Electrical Consumer Durables and Accessories
  • Electro-Mechanical Multilevel Car Park Solutions

Job Description

  • Conceptualize & drive regional outdoor activations and Brand Campaigns initiatives.
  • Executing activations plans by identifying opportunities across Brands and drive new brand initiatives
  • Come up with innovative ideas on studying the brand competition
  • Approach vendors and find the best quality and cost effective one's according to the budget plans
  • Responsible for surveying site for promotional activities
  • Connect and co-ordinate with all marketing team members in order to ensure every event is promoted to the best of its ability.
  • Good oral and written communication skills with highly acquired interpersonal skills.
  • Flexible and ability to prioritize tasks and manage multiple tasks at single instance within compressed timelines
  • Give regular reports of competitors marketing activities.
  • Take proper and precise brief and provide best options relating to the BTL Activities 
  • Generate new options & ideas and increase
  • Maintaining internal and external coordination
  • Conceptualize & Drive regional activations.
  • Assist the manager in implementing BTL marketing campaigns and brand strategies to achieve desired results.
  • Co-ordination with the executing vendors, agencies and operations department to ensure smooth flow of the activations as per the set standards and guidelines.
  • Flexible and ability to prioritize tasks and manage multiple tasks at single instance within compressed timelines
  • MIS Reporting
  • Willingness to travel