The company is established in year 1965 and is a leading conglomerate in the electrical industry. They are a global manufacturer of wires and cables, and is headquartered in Mumbai, with 23 offices across India. They operates four world-class manufacturing facilities with distributor & retailer network spread across 73 countries. Their annual turnover is approx. 3000 crs and one of their group company is listed on Bombay Stock Exchange (BSE). Their major four business lines are:
- Wires and Cables
- Winding Wires
- Electrical Consumer Durables and Accessories
- Electro-Mechanical Multilevel Car Park Solutions
Incumbent should have a very good hold in managing Social Media Campaigns and Optimization at various social media platforms.
Other Required Credentials:
- Implementing & Managing SEO & SMO Strategy on Day to day activities.
- Managing presence on social networking sites like Facebook, Twitter, LinkedIn, and other similar social networking sites.
- Analytics, project management, understanding of marketing technology, understanding of internet search analytics, optimization and advertising, understanding and usage of social media
- Familiarity and past usage of Google Analytics, Google webmaster, Adobe SiteCatalyst, Google Adwords, Radian6 and/or other analytics and social media listening tools Generating Traffic & Leads search engine optimizations &PPC
- Monitoring the company's online reputation On page optimization of HTML pages for better ranking (Title, Meta Keywords, Meta Description etc.)
- Off Page Optimization like Article Submissions, Directories Submissions, Blog, Bookmarking, Forum, Wordpress etc.
- Back links Strategy & Implementation
- Handle Webmaster Tool & Google Analytic Accounts
- Crafting creative email campaigns
- Website Updating time to time as per the revisions requested
- Ad posting on various sites related to various brands
- Monitoring competition, pricing and client feedback as well as making necessary changes to our Marketing campaigns, websites.